You have a wonderful product …
a super idea … a unique concept. You passionately believe it
has the potential to be the next great new direct sales
company. Congratulations … you’re off to a great beginning.
Now what?
Start-up companies face unique challenges. And your company
will “make it or break it” depending on how you deal with those
challenges, the most basic of which is: Can you build your
business using accepted direct selling principles?
Ask
yourself…
- Does my product meet the requirements of uniqueness and
demonstrability?
- Which direct sales approach will work best for me?
- Is the ratio between the Cost of Goods & Services
(COGS) and the suggested retail price sufficient to support
a competitive compensation plan?
- How much money will it take to get my business
started?
- How can I forecast for inventory planning and cash
management purposes?
- How do I recruit and train my first sales people?
- What kind of support systems, both people and material,
do I need to get started?
- What kind of communications programs do I need? Where
do I get them?
- How do I budget, plan and execute a promotional
trip?
At Luce & Associates, we can help you
answer those questions and more. Our team has the experience to
guide new companies through the start-up process. We’ve
successfully built start-up companies both domestically and
internationally. We know what works, and more importantly, what
doesn’t. Let the expertise and experience of Luce &
Associates work for you.
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